Brad McRae

Director, Atlantic Leadership Development Institute

Brad McRae

Dr. Brad McRae is the Director of the Atlantic Leadership Development Institute and is a skilled facilitator, consultant, and best-selling author.

He was trained in Negotiating skills at the Project on Negotiation at Harvard University and leadership and decision making at the Harvard Business School and the Harvard Kennedy School of Government. 

Brad is also the author of eight books including Negotiating and Influencing Skills: The Art of Creating and Claiming ValueThe Seven Strategies of Master NegotiatorsThe Seven Strategies of Master PresentersFrom our Grandmother's Lap: Lessons for a Lifetime, and Become a Master Leader: Featuring Key Insights from 32 of Canada's Top Leaders. Brad is also the editor of The Atlantic Leadership Development Institute Newsletter.

Brad is currently collaborating with 10 colleagues on writing the book, Adaptive Decision Making: Leadership and Decision Making are Inseparable.


    When was the last time you thought about your legacy, let alone lived it? This interactive keynote/presentation will help you determine your legacy and start living it. You will leave the session with an action plan on how to bring your legacy to fruition and start living your life with greater satisfaction and significance. For participants and meeting planners who want to have their participants charged up and ready to implement what they have learned, this keynote is for you


    Studies show that today’s professionals spend up to twenty-five percent of their time negotiating and resolving conflicts.  Therefore, the success of these professionals rests heavily on developing effective negotiating skills.  In this presentation, you will learn how to come to the table incredibly well prepared in order to negotiate more effectively with the people you work with both inside and outside your organization.  You will learn how to resolve conflicts creatively, and to make sure that the message you want to get across is the message received.  From this keynote you will learn:

    • Have identified your preferred negotiating style and have more confidence in when to use it and when not to use it.
    •  Know how to gain a better understanding of the other person's needs.
    • Know when to confront conflict and when to ignore it. 
    • Know how to change a lose-lose situation into a win-  win relationship.


Your keynote was a perfect compliment to our conference theme “Performance Under Fire”. You helped us achieve our goal to make this conference the best in our 25 year history.
Canadian Association of Petroleum Landmen
Brad McRae is a Master Teacher. In North America, he is one of the best at teaching “win-win” negotiating skills.
The Carver Institute
Brad’s presentation was dynamic. The information is practical and can be put to use immediately.
Director of Administration and Finance H.E.B.
Monterrey, Mexico
Dr. McRae’s informative keynote speech on Optimal EQ was insightful, inspiring and relevant to both our work and family lives.

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