Charmaine Crooks

Five Time Olympian, Entrepreneur, Expert in Ethics and Governance

Charmaine Crooks

Charmaine Crooks C.M, is a Member of the Order of Canada, a Five-Time Olympian, an Olympic Silver Medalist, Community Leader, Keynote Speaker, MC, Facilitator and Moderator.

As President of NGU (Never Give Up) Consultants Inc, a sports marketing, management and corporate consulting company, Charmaine provides strategic counsel and growth strategies to major corporations on a national and global basis.   She also serves on several profit/non-profit advisory boards in a variety of sectors, including technology, sports and health.

She is a current executive board member of the Canadian Olympic Committee (COC) as well as the Canadian Soccer Association. She was a member of the Canadian Heart and Stroke Foundation National board until 2015.

Charmaine, a former elected Member of the International Olympic Committee (IOC) was on the IOC Athlete’s Commission.  There she was the catalyst to implementing the IOC Ethics Commission, the IOC New Media working group, the IOC Press Commission and the IOC Culture/Education Commission. She is immediate past President of Olympians Canada, Honorary President PASO Athletes Commission and former vice president of the World Olympians Association.

She has served on the founding boards of the World Anti-Doping Agency (WADA), the Canadian Centre for Ethics in Sport and the Right to Play International Board. Charmaine is currently a Global Champion for the organization "Peace and Sport", a global initiative under the High Patronage of His Serene highness Prince Albert II of Monaco.  Charmaine believes that “Sport has the unique capacity to unite people, going far beyond ethnic, religious or social differences.”

A founding member of the Vancouver 2010 Olympic Games Bid, Charmaine was the longest serving board of director involved from the initial bid phase through to the successful Games. She continues to play strategic roles in other mega sport bids and events in Canada including the recent TO2015 Pan-Para Pan Ameican Games, Rugby 7’s Vancouver, and the inaugural Americas Masters Games 2016.

In recognition of her efforts towards supporting gender equality in sport, Charmaine was Awarded the 2006 IOC “Women and Sport Trophy”.  She is inducted into the Athletics Canada Hall of Fame, BC Sports Hall of Fame and is the first female inductee into the University of Texas at El Paso Sports Hall of Fame.

In 2009, Charmaine was recognized with the Jack Diamond Award as BC’s Sports Personality of the Year and she has been named one of the “Top 50 Women of power” in Canada. In 2016, she was awarded the United Nations International Decade Award for recognition, Justice and Development by the Ontario Black History Society, for volunteerism in global charities focusing on youth, women and health.



  1. Leadership and Teamwork

    Charmaine is the kind of leader who gets things done by inspiring the team around her.   She relies on 5 basic fundaments to Lead and to Inspire her team.  They have taken her to the Olympic Podium, the International Olympic Committee board room table, board room tables around the World,  and to leading a global consulting company aptly named NGU ( Never Give Up) 

  2. Think it! Want it! Got it!
  3. Purposeful Change
  4. Making the Most of What You Have
  5. Connecting Outside the Lines

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