Charmaine Crooks

Five Time Olympian, Entrepreneur, Expert in Ethics and Governance, Moderator and Emcee

Charmaine Crooks

Five Time Canadian Olympian (Athletics) Charmaine Crooks, B.A is a Member of the Order of Canada (C.M) and a long serving advocate for sport and Athletes.

A corporate director, serving on a variety of public and private sector Boards focusing on technology, sport, health, finance and community.

Based in Vancouver, she founded NGU Consultants Inc. (1994), a global consultancy and management firm, which provides strategic cross-functional advisory services to a variety of business sectors including major events.

Former Member of the International Olympic Committee (IOC), Five-Time Olympian and a Olympic Silver Medalist (LA ‘84) in Athletics. She served on the IOC Athlete’s Commission, IOC Press Commission, IOC Culture and Education Commission, New Media working group, IOC 2000 Reform Commission and was on the founding IOC Ethics Committee.

As one of the founding board Members of the 2010 Olympic Winter and Paralympic Winter Games (Vanoc), she was the only member to serve from the initial Bid phase through to the successful end of the Games. Also a member of the Canadian Olympic Committee (COC) , Olympians Canada (alumni) and executive Board member of the Canadian Soccer Association.

She was on the founding Executive Board of WADA and Right to Play International. Currently a Champion for Peace with Peace and Sport and a member of the Telus Community Board. She is co-founder of the 365 International Sport Foundation and Our Cityride

Charmaine is inducted into the BC Sports Hall of Fame, Athletics Canada Hall of Fame, and the University of Texas El Paso Sports Hall of Fame where she attended on a full Athletic scholarship. She has received numerous including the “IOC Women in Sport Trophy” and was named BC “Top 40 under 40” and one of the “Top 50 Women of Power” in Canada.

She is a free-lance TV host/producer and co-hosted “Cycle”, — Canada’s first national TV series on cycling and fitness as well as “In the Company of Women”, “No Laughing Matter” and the “World Athletics Gala”

A sought after media presenter, speaker and moderator at national and global conferences and meetings.

Please contact us for more information or to book Charmaine Crooks for your next event.

  1. Leadership and Teamwork

    Charmaine is the kind of leader who gets things done by inspiring the team around her. She relies on 5 basic fundaments to Lead and to Inspire her team. They have taken her to the Olympic Podium, the International Olympic Committee board room table, board room tables around the World, and to leading a global consulting company aptly named NGU ( Never Give Up)

  2. Diversity and Inclusion
It was an absolute pleasure to have Charmaine come out to speak, the energy and passion that she brought to our session truly set the tone for an incredible day. Our attendees made a point to let us know how much they valued the keynote that she delivered, and how relatable her sports analogies were to the work that they do at RBC. Charmaine's ability to take the seemingly complex, and make it feel achievable, is remarkable.
Heather RBC

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