Colleen is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the challenges of selling in today’s market and that business leaders can no longer rely on approaches to sales based on techniques from decades ago.
Colleen works with business and sales leaders to design, implement and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen’s results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow AgroSciences, Adecco, Trend Micro, UBM, and over 1,000 other leading organizations.
Time and time again, clients who work with Colleen note her frank, no-nonsense approach to solving problems and addressing opportunities. Colleen’s practical strategies deliver results.
Colleen is the author of the popular “Nonstop Sales Boom” and “Honesty Sells” books. She has been distinguished as a Certified Sales Professional (C.S.P.), is a past President of the Canadian Association of Professional Speakers and is a member of the Canadian Speaking Hall of Fame. Sales and Marketing Magazine has called Colleen and Engage Selling: one of the top 5 most effective sales training organizations in the market today!
- In Pursuit of More: The New Rules for Sales Success from Cold Call to Repeat Customer:
The rules have changed. The market is different and a new economy is emerging. Today’s savvy buyers are looking to develop trusted, long-term relationships with their suppliers by demanding a new approach to sales that puts client results first, builds trust and loyalty, and ensures consistent success and profits for both the buyer and the seller. With her internationally acclaimed training approach and no-holds-barred focus on results, Colleen demonstrates The New Rules of Sales Success for enhancing sales productivity that leads to consistently flawless sales results in today’s new economy. With the strategies and tactics Colleen presents, you’ll learn how to sell more, in less time, at a higher profit.
- Protect Your Turf: How to Retain and Leverage Your Current Clients for Increased Sales:
All too often sales and marketing teams ignore the single most profitable source of revenue opportunities: their current customers. In today’s competitive, fast-paced marketplace, there is intense pressure for that next deal. In the program Protect Your Turf! How to Retain and Leverage Your Current Customers for Increased Sales, Colleen will detail the specific steps for leveraging current customers for faster and more profitable sales. All while keeping the competition at bay! Let Colleen share the specific steps to building long lasting, loyal and profitable client relationships.
- Where's the Profit in That? Five Steps for Negotiating Based on Value - Not Price:
In today’s highly competitive marketplace, closing the sale on your terms and with balanced profits showing for you and the customer is no longer negotiable, it’s a requirement. To succeed today, every salesperson needs to know how to negotiate and close a sale without giving in, without losing a potential customer, all while answering the question on every customer’s mind: where’s the win for me? Colleen’s 5 Steps Model for Selling Value Not Price will totally transform your entire experience of selling –and your income. You’ll learn how to defend against objections, keep your price firm, your customers loyal – and permanently increase your bottom line by easily closing the most profitable deals. Be ready for different, provocative, challenging ideas – that are proven to work in today’s new economy.
- Avoiding the Sales Trap: Putting an End to Boom-and-Bust Sales Cycles:
How many times has your team come off a great month or quarter, only to find that the pipeline is woefully empty? This is one of the most common problems that sales organizations face: great results followed by several periods of missed-quotas. Why does this happen? In the Avoiding the Sales Trap program, Colleen reveals the steps to make it easier for reps to identify and qualify prospects in less time and with greater close rates. The key to success is spending time selling to warm or hot prospects. If you can be open-minded to a fresh new prospecting approach that increases income exponentially with fewer struggles – then Colleen can totally change your prospecting success. And you will never fall into the sales trap again. Armed with her 10 pipeline building techniques, proven to work in today’s economy, Colleen can make your prospecting more productive and your results more profitable.