Eric Samuels

Eric Samuels

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Expert in Communication, Humorist and Mentalist

Eric Samuels spent 25 years in the radio industry and won the industry’s prestigious Program Director of the Year honour on five separate occasions.

As Senior Vice President of Programming for one of Canada’s largest national broadcasters, Eric helped develop and polish the skills of the people he worked with, whether they were on-air, on stage, in the boardroom, or on the road making sales calls.  He’s hosted radio shows in several of Canada’s largest cities, performed across Canada as a stand-up comic, and he’s an accomplished writer and newspaper columnist.

Eric is also a Mentalist and uses a combination of psychology, suggestion and stagecraft to anticipate and influence behaviour and make the impossible seem possible.   His work as a Mentalist has been his focus for the past decade, and it’s won him standing ovations across the globe.   He is considered one of the top performers and creative forces in his field, lecturing to both magicians and mentalists all over the world.

His speaking programs combine his two greatest passions, management training and mentalism. The results are one-of-a-kind presentations delivering relevant information packaged as fast-paced entertainment. He believes that a great presentation should deliver content that connects on both a personal and professional level, leaving you with tangible takeaways. “I structure my presentations like an entertaining and thought-provoking film,” he says. “The relevant parts should linger in your mind for a very long time.”

Originally from Montreal, Samuels lives in beautiful British Columbia, Canada, just outside of Vancouver.

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Speaking topics


Imagine failing the first fifty times you try something. But never, not even for a moment, giving up. Finally, on your 51st attempt, you succeed! Does this seem like the obsessive behaviour of a desperate person? Because chances are, this was you, as an infant, learning to walk.

As humans, we’re built to overcome obstacles, to be resilient, to persevere until we succeed. It’s in our DNA. Yet, when faced with uncertainty and adversity in an ever-changing landscape we can become overwhelmed. This has never been truer than in our current climate of near-constant challenges to the status quo. No surprise that the Cambridge Dictionary named Perseverance as Word-of-the-Year for 2021!

This is a session about how to overcome obstacles by seeing challenges in new ways. It’s about being a leader who flourishes in times of change. And it’s about finding calmness in chaos! We’ll explore a little science and a lot of eye-opening and interactive practical examples, some of which might just blow your mind!

Participants will gain the knowledge and skills to:

  • Think outside, beyond, and underneath the box!
  • Know when to trust your instincts and when to ignore your gut.
  • Consider deviating from the norm in order to progress.
  • Remove self-imposed limitations and overcome the often debilitating fear of failure.
  • Learn to see challenges in an entirely new way (literally)!

PILLARS OF PERSUASION: How to Communicate with Influence and Inspire Trust

In a world of short-attention spans, attracting and keeping the focus of your clients and/or team members has become one of the great challenges of our time.  In this keynote you will learn influence techniques employed by one of the world’s top Mentalists, to help differentiate yourself, motivate and engage others, inspire trust and positive feedback.

Whether you are in management, marketing, or on the frontlines of customer service, this session will arm you with the positive influence techniques to get closer to your clients and crew.

Participants will gain the knowledge and skills to:

  • Shape powerful communication strategies (email, texting, etc.) in a short attention-span world.
  • Develop an elevator pitch that will make you unforgettable.
  • Remember people’s names and faces – forever.
  • Improve your ability to understand and better motivate each member of your team.

Engage challenging prospects, your team and potential customers using proven psychological communication techniques

HEADS OR TAILS? How Better Decision Making is Key to the Future of Work

How many decisions have you made since waking up this morning?

We make thousands of decisions every day, many of which impact our lives in significant ways. Yet, surprisingly few of these decisions are made with our full awareness. This interactive, motivational, and mind-blowing presentation explores the mechanisms and pitfalls of the decision-making process. Participants with leave with the self-awareness and skills to make quicker, smarter and ultimately more successful decisions.

Participants will gain the knowledge and skills to:

  • Convert ineffective habitual actions into powerful mindful decisions.
  • Learn when our intuition can be trusted and when it can lead us astray.
  • Develop senses in order to access information that others cannot consciously detect.
  • Stimulate collaborative brainstorming by energizing the problem-solving power of your team.
  • Recognize and remove the obstacles that block success.


IM, SMS, email, direct-email, voice-calling, voice-mail, social media, blogging, live video chat…with so many different ways to communicate, how do we know which is most effective?

Despite the significant technological advancements that have changed how we communicate, many of the principles of communication have not changed since we first drew on cave walls to express ourselves.  Yet the volume of communication we send and receive has become unmanageable. For example, the average person receives over one-hundred emails a day, yet the open rate is less than 33%.

In this session, Eric will share his proven broadcasting techniques and secrets from the world of Mentalism to help your audience become more effective and efficient communicators. And improve your ability to connect with people in both your personal and professional lives.

Participants will gain the knowledge and skills to:

  • Craft electronic messages (email, etc.) that are opened, read, and acted upon.
  • Read non-verbal communication (body language).
  • Engage the lost art of storytelling to engage and inspire.
  • Harness the power of words to become more efficient and effective communicators.
  • Become better listeners: the (almost) forgotten half of communication!

Video clips

Eric Samuels - Acts of Astonishment Promo

Eric Samuels - Mind Games

Speaker testimonials

Our event was a success! Eric did an excellent job and was well received by the audience. He was entertaining, kept the managers engaged and conveyed some good takeaways as well. Thank you for helping coordinate everything!

Jonathan C | BC Liquor Distribution Branch

Intuitive, smart, humorous, engaging and visually entertaining – different than any other presentation I’ve seen. Most business presentations you have to go to – this one you’ll want to go to!

Karen S | Bell Media

Eric Samuels is a unique and compelling speaker. His presentations are filled with relevant material, delivered with extraordinary demonstrations to emphasize each point. The result is an entirely unexpected and riveting presentation that was a highlight of our convention. His finale, specifically, was mind blowing and a fitting end to our sessions! If you’re looking for a one-of-a-kind speaker that will leave your delegates talking, look no further

Matias P | International Conference Services ltd.

I just hired Eric for our corporate event and have received fantastic feedback from my team since then. In fact, most of them are still talking about the show. Eric’s entire performance was very thought provoking and extremely entertaining. Highly recommended!!!

Randy M | Snap-on Tools

Eric’s presentation is immensely entertaining and eye opening. He incorporates years of experience at the national management level into a message that would be appropriate for all those seeking to become better at their job, particularly if they’ve ever floundered while making important decisions

Greg S | CMW

This year Canadian Music Week was looking to add a new dimension to their annual Radio Active conference. Over and above the regular panels and sessions, there was a desire to introduce a new element to the line-up that would be motivating, educational and entertaining. Eric’s “Communicate Like A Mind Reader” performance delivered on all accounts! Eric had the entire audience captivated and buzzing. People are still talking about it. It was a terrific way to end the day.

Broadcast Executive and General Manager for Member Engagement

Eric was also a long-time radio guy rising from on air to programming some of the biggest stations in Canada. A perfect ending to a great first day of CMW. Eric’s presentation was flawless. Funny and light, but with teaching in the trickery.I would tell you what the moral of the story was, but I was too busy either laughing or wondering “how did he do that???”. If you have a budget to bring in someone to deliver key communication points to your group in a way that goes down super easy, this is the one.


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