Jamie Mustard

Jamie Mustard

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Author, The Iconist: The Art and Science of How to Stand Out

Jamie Mustard is an artist and writer on perception in the physical world.

He works as a strategic multi-media consultant, teacher, art, design and product futurist, and Iconist. He has codified the primal laws of what makes anything iconic—the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium.

His passion is to teach the science and art of obviousness, helping professionals, change agents, artists and businesses confidently, and at will, make their messages, brands and ideas STAND OUT to their desired audiences—breaking through the clutter cloud and dilution caused by mass messaging that we are all up against.

Jamie believes that as a result of digital overload we are all struggling to be seen and experiencing the same invisibility he felt as a child growing up in extreme poverty in Los Angeles.

A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception. Jamie’s Iconist work has spanned some of the world’s leading universities, companies, technologies, artists, designers, creatives, nonprofits and the globe–Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Hult International Business School, US Army Special Forces, US Army Psychological Operations and TEDx at creative giant Wieden + Kennedy. Jamie was interviewed live on stage at Content London with Mindhunter lead actor, Holt McCallany, where he also hosted a panel on social change through scripted dramatic television for some of the world’s leading studios and film producers.

He produced the documentary Showbiz is My Life which was selected and screened by Lincoln Center as one of the best films of the year upon its release. Jamie is resident Iconist and serves on the advisory board at ForbesIGNITE, the meaning-in-business and social change arm of Forbes Media.

He is the winner of the 2019 OWL Outstanding Works in Literature Award for his book, The Iconist, where he was nominated alongside David Epstein, Safi Bahcall and Malcomb Gladwell.

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Speaking topics

The Invisible Machine: The Startling Truth about Trauma and Solution
Cut the Drag

DRAG is the deep, often hidden, chasm between understanding yourself–your true value–as a brand, an art, a product, message, innovation or endeavor–and what your audience truly cares about.

In order for us to communicate who we are and engage anyone effectively, we need to know our own immediately understood Block or Icon’ed self… or we experience drag.

If you don’t understand what about your offering your target market most cares about-–and haven’t created a ROAD SIGN to communicate it–-you are not only experiencing financial loss, loss of market share and inefficiency, but you are experiencing the frustration, that deep nag, that you could be doing more.

No matter how successful you are, if you know in your gut  “If the world only knew” you would be even more sought after, then DRAG is weighing down and holding back not just you but your entire company and its prosperity.

Being the First Choice

The author of the award-winning bestseller The Iconist: The Art and Science of Standing Out shares simple, timeless strategies on what it takes to become the number one buying choice for customers.

In a bold and vibrant message, Jamie Mustard tells audiences how to cut through the growing digital noise and social complexities to achieve something simple: to capture the undivided attention of customers, become memorable and trusted, to the point of always being the first person they call or the first thing they pick up off of the shelf.

His lessons, backed by 15 years of research, are relevant for any person, any industry, and any situation where you need to breakthrough to a customer and capture their business. The message is also key to leader, innovator, artist, or thought-leader who needs to be heard and resonate to be effective.  This is a life-changing presentation for almost any audience.

The Promise of Blocks

As technology has made the human experience easier, it has also created an explosion of content and choice, products and services, all ‘diluting’ us as individuals. We are competing with a constantly increasing level of noise for the limited attention spans of those we are trying to reach.

We as industries and individuals will continue to compete with all of this content, whether we like it or not.

Icons, or BLOCKS™, are the reason all messages, ideas, businesses, art, music, design, ads or any communication, even advertising STAND OUT and take hold in the mind. BLOCKS™are based on primal laws of human perception that capture attention – no matter the form, in any field.

Whether you are an executive, painter, advertiser, graphic designer, musician, salesperson, or just someone passionate about an idea, BLOCKS™ will make your ideas take precedence over the competing environment and get the attention necessary to succeed.

Jamie Mustard is a dynamic storyteller and fascinating thought-leader who uses the perfect mix of research and case studies to not only introduce what Blocks are and how they work, but to provide the tools and inspiration to make them work immediately in your life and inside your organizations.

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Thought Leader

Speaker testimonials

My work needed power and clarity that would get noticed – Jamie’s BLOCKS™ changed everything.

Founder Worktelligence, Author Make Talent Your Business

“Jamie can make anyone STAND OUT in a transparent and genuine way

Bibi McGill, Lead Guitarist, Musical Director, BEYONCE

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