Jean David

Innovation and Marketing Guru, Pioneer and Builder of the Cirque du Soleil

Jean David

Born in Quebec city, Jean David was a pioneering force in the creation of the Cirque du Soleil where he served as marketing vice-president for 15 years.  He is one of the original architects of Cirque du Soleil as described in The Blue Ocean Strategy.

Those who know Jean David consider him a man of vision and passion as well as a strong-willed entrepreneur. His creativity and ability to act outside normal boundaries have proven to be remarkable.

Above all, he is a communications and idea man who has taken on the most daunting of challenges: understanding our environment and creating solutions to the issues confronting us.

His ideas and insights about society and communications and the role creativity can play in promoting change and innovation are capturing the imagination of business leaders around the World.  He excels particularly with leaders and managers by fostering a climate and attitude that facilitates the emergence of the future.

Self-taught, he published: Quel Cirque! a book about Cirque du Soleil’s fabulous adventure, where he presents his vision of society and invites us to make room for creativity.

Please Contact Us to book Jean David for your next event!


    Tinged with humor, this keynote is the story of Jean David’s 15 years as marketing vice-president for the Cirque du Soleil. He speaks in-depth about how leadership and innovation contributed to the success of Cirque du Soleil in the areas of marketing, management, creation and growth, and how you can apply the same tenets to your organization.

  2. BRAND INNOVATION: Engage-Empower-Energize

    Jean David recommends his process of “Engage-Empower-Energize”  as a business transformation solution for companies and organizations who want to take advantage of change to reinvent themselves and guarantee their future sustainability.

    Engage yourself, your clients and your team in a creative marketing approach that will give new meaning to your business by adding value to your products and services.

    Empower your work force with dynamic ideas, explorations, emotions, discoveries and great relationships.

    Energize your goals, your ambitions, your business relationships and your financial results.


  3. THE FUTURE OF MARKETING: The art of moving business and people forward together

    The world has just changed drastically during this Pandemic and many things will never be the same.  It is important that organizations take the time now, to review how they do things and change what isn’t working.

    The pandemic invites us to become aware of the human dimension of activities of companies and organizations (employees, suppliers, customers); companies have realized their activities take place in a social context. The notion of corporate citizenship and CSR (corporate social responsibility), whether we like it or not, is being completely redefined. We must put people back at the heart of our activities and actions, always placing them at the forefront!

    The future of marketing lies in the fit between your company, its mission, your employees, your customers and your community, creating a new balance of power that allows you to innovate throughout your professional cycle.

Really an excellent presentation, we couldn't think of a better way to launch our conference.
Society for Teaching and Learning in Higher Education
A charming speaker with a sharp edge and an extraordinary story, in short, a true inspiration for all our people.
China International Performing Arts Fair
Great conference! David quickly won the audience. His expertise has been beneficial to the world of the camps. We would have taken more!
Association des Camps du Québec

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