John Izzo

John Izzo

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Bestselling Author and Business Visionary

Dr. John Izzo helps companies maximize their potential from the ground up. For over 20 years, he has been a pioneer in employee engagement, leading change, shifting employee and consumer values, and corporate social responsibility, and is known for his hard-hitting practical content, his inspirational storytelling, and the lasting impact he has on organizations.

In his career as a professional speaker and business advisor, Izzo has spoken to over one million people, taught at three major universities, and advised over 700 top companies on activating corporate social responsibility and purpose worldwide. Some of those companies include Ford, 3M, Manulife, McDonald’s, SAPA, RBC, Lockheed Martin, Qantas Airlines, Humana, Microsoft, and the Mayo Clinic.

Frequently in the media, Izzo has been profiled by the likes of Fast Company, PBS, CBC, The Wall Street Journal, CNN, and Inc. magazine. He is also the bestselling author of nine books,

including the including the international bestsellers Awakening Corporate SoulValues ShiftThe Five Secrets You Must Discover Before You DieThe Five Thieves of HappinessThe Purpose Revolution, and Stepping Up.

Izzo is an adjunct professor at the University of British Columbia, where he is a co-founder of Blueprint, an NGO dedicated to changing the culture of men and boys. Blueprint is conducting leading edge research including a major study on how the workplace has changed in the wake of social equity movements, as well as developing programs that create more inclusive, socially responsible workplaces. .

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Speaking topics

Leading for Transformational Change: Turning Resistance into Results

Would you like your people to consistently embrace change and create ongoing innovation? Almost every organization today is experiencing unprecedented change and a need to drive innovation and transformation to stay successful. Dr. John Izzo has spent an entire career helping leaders and organizations not only embrace change but inspiring them for transformational change.

Your audience will discover proven methods for getting others to embrace change. Izzo explains the neuroscience behind change and how to use that knowledge to help others embrace change. The audience will discover the keys to personal resilience and learn how to create a climate for innovation and understand the true source of change resistance and how to overcome it in yourself and your organization.

This talk is hard hitting, practical, and guaranteed to get your people stepping up to change.

You will discover:

  • Why people don’t resist change, they resist being changed.
  • Find out the three keys to getting people to embrace change.
  • Learn to drive the why and empower people on the how.
  • Find out how to become more change hardy and able to embrace change.

Stepping Up: How Taking Responsibility Changes Everything

Have you ever wondered why some people step up and create positive change in the world and in business? In this presentation, Dr. John Izzo shows audiences how “stepping up” creates positive change while improving satisfaction at work and in life. Based on his bestselling book, Stepping Up, he shares important principles such as:

  • Why only naïve people ever change the world.
  • The way each of us can step up every day in our lives to make a bigger difference.
  • Show how leadership is not a position but a decision.

Filled with inspiring examples of how people have stepped up to make things better in their own world, audiences will leave feeling inspired that their individual actions can make a difference in the workplace, our lives, and for the greater good of the world. They will leave this keynote motivated to take action immediately by focusing on what they can do personally to drive change rather than relying on others.

The Purpose Revolution: Differentiating Your Brand in an Age of Disruption

Companies today struggle to find a place of true differentiation that grows lasting competitive advantage. Differentiating by products, service, or price is becoming more difficult in an age of fierce global competition. What’s even more disturbing is that consumers say they wouldn’t care if 70% of brands they buy from disappeared!

The good news is that there is a great source of brand advantage emerging that few companies are taking advantage of: the desire for Purpose. There is a revolution of expectations happening globally among customers and employees, and this shift represents perhaps the greatest opportunity to grow your brand. Dr. John Izzo calls this The Purpose Revolution. Research shows that brands that truly connect customer to their purpose have much higher levels of loyalty.

Over 80% of consumers say that they want to buy from companies that are improving society and planet. Over 35% of these consumers are highly motivated by purpose and are demonstrating a willingness to pay a premium for brands that they believe in. This trend towards buying with purpose is global, it’s growing fast, and the smartest brands in the world are already reaping the benefits.

In this powerful keynote based on his book, The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good, Izzo shows your audience what customers want, what converts that desire into loyalty, and how you (and your organization) can connect consumers to your authentic purpose.

Izzo is a consummate storyteller and will wow your audience with examples of this emerging revolution among consumers and brands while showing powerful tools for you to connect customers to your story while embedding purpose in your company.

Your audience will:

  • Understand the emerging purpose-driven consumer — who they are and what they want.
  • Discover why most companies fail at purpose and how to succeed.
  • Find out the biggest mistake marketers/leaders make in communicating purpose.
  • See why most consumers don’t believe our story of good and how tell a believable story.
  • Hear powerful examples of how companies are winning loyalty through social good.
  • Learn how to tell your purpose story to consumers and how to make employees ambassadors for your purpose brand.
  • Find out how to embed purpose into your brand.



The Purpose Revolution: Winning and Engaging Talent in an Age of Social Good

Attracting, engaging, and keeping talent is a key driver of success for every enterprise. Although talent want the same things they have always desired, there is a shift happening that is changing the war for talent. Across every demographic of age and country, there is an emerging purpose-focused employee who wants to be a part of organizations that are creating social good both for customers and society.

Over 50% of employees globally want to work for companies that have a purpose and half of millennials say they would take a pay cut to be at a company whose purpose they believe in. Research also shows that when employees believe in the purpose of the company, they are more productive, more engaged, and more willing to put in discretionary effort. This desire to be part of a purposeful company cuts across all demographic categories of age, gender, and country though it is most pronounced among millennials.

This keynote will help leaders and companies see how this trend is changing the talent game and how to thrive with a workforce focused on doing good.

Your audience will:

  • Understand the emerging purpose-focused employee and how different they are from every class of employees that have come before them.
  • Discover how team members define purpose and social good.
  • Learn practical ways to connect employees to your purpose and involve them in your efforts at social good.
  • Hear powerful examples of what leading companies are doing to win the war for talent in an age of social good.
  • Find out the three things leaders can do every day to connect team members to your purpose.
  • Know the three biggest mistakes organizations and leaders make in connecting with purpose-focused talent (and how to avoid them).
  • See how every team member can help their company become a force for good in society.

100% Responsibility, 0% Excuses: Creating a Culture of Responsibility

Taking responsibility means stepping up and seeing yourself as the agent of change, whether it is changing your company or changing the world — it starts with you.

In this hard-hitting keynote Dr. John Izzo talks about a concept he calls 100-0 (100% responsibility, 0% excuses) and how each one of us can take greater accountability when we put our excuses aside by focusing on what we can do and the role we play. He gets leaders from the CEO to the front line thinking about what they can do personally to step up.

Your leaders will leave knowing the main reasons why people don’t step up to take responsibility, the keys to getting people to take ownership, and how to influence people to create a culture of ownership.

Izzo brings compelling examples of how leaders and companies achieved optimal results by creating true ownership. Your audience will get practical ideas and proven methods on how to see what’s in it for them personally when they step up, and how it improves their personal brand.

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100% responsible, 0% excuses

Speaker testimonials

We were truly amazed how Dr. Izzo was able to incorporate our company’s values and core beliefs into his presentation. We felt like he had been a 20 year member of the team.


Over the years, we have heard many speakers and John is by far one of the most impactful we have seen. The session was described by all as an ‘out of the park home run.


I have no doubt that John’s contribution to our leadership forums at TELUS has had a profound impact on evolving our culture.


Dr. John Izzo’s message on stepping up resonates with every level in an organization. It inspires each of us to do more, be better and make a bigger difference.

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