Julian Treasure

Julian Treasure

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Sound and Communication expert, author and international keynote speaker

Julian Treasure is a sound and communication expert, author and international keynote speaker.

Collectively his five TED talks on various aspects of sound and communication have been viewed more than 80 million times; How To Speak So That People Want To Listen is in the top 10 TED talks of all time.

Julian’s first book, Sound Business, is the seminal work on creating effective business sound. His audio branding company The Sound Agency works with major brands worldwide proving that good sound is good business and pioneering the use of generative soundscapes instead of mindless music in spaces like airports, shopping malls and offices.

His second book, How To Be Heard: Secrets for Powerful Speaking and Listening, is a practical guide to improving the vital personal communication skills of listening and speaking (both public and private), which have been eroded by our ocular culture, including our obsession with screens. The award-winning book includes many simple exercises; interviews with experts; and potent, transformational concepts gleaned from 30 years’ experience as a speaker with a passion for listening.

Julian has been widely featured as a sound and communication expert in the world’s media, including TIME Magazine; The Economist; The Times; Oprah’s O Magazine; and many international TV and radio stations and podcasts. He is a Liveryman of the Worshipful Company of Marketors, a Fellow of the Royal Society of Arts and a long time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead). He lives in Orkney, Scotland with Jane and their daughter Holly.
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Speaking topics

How to speak so that people want to listen

Audience: association and corporate conferences, sales, financial advisors, client service, senior management

The circle: listening, speaking and context

Basic listening skills The seven deadly sins of speaking

Creating great content The vocal toolbox and how to use it

(Optional) Public speaking masterclass

How to become a great listener

Audience: association and corporate conferences, sales, financial advisors, client service, senior management

The circle: listening, speaking and context Why we are losing our listening The dark side: habits that destroy listening

The AGENTS of miscommunication

Seven practices for great listening

The listening organisation

Audience: senior management

The circle: listening, speaking and context

Organisational listening issues

The facts: organisations don’t listen well!

The benefits of listening well

Listening structures

Listening practices

Designing with the ears

Audience: architects, designers, organisations selling to them, audio-visual industry How sound affects people – and why we don’t listen Noise kills… and more Examples (education, healthcare, hospitality, offices, retail The four foundations of good sound in any space: acoustics, noise, sound system, content Practical guidance for designing experience instead of just appearance

Why you have to do audio branding now!

Audience: marketing management, senior management, marketing sales bodies, marketing and business conferences How sound affects people Sound works for brands – the evidence The audio revolution is coming How to create BrandSound: five sonic assets and eight channels Case studies

Video clips

Speaking Reel

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