In 2000, Ron DiFrancesco was working in the Finance industry in the role of Vice President, when he was selected to close the Canadian operation and shift the business to New York City.
In September of 2001, he was leading a fast-paced trading culture consisting of 350 specialized brokers in the South Tower of the World Trade Center. He never saw the plane before it hit the North tower but when he did, he thought it was pilot error.
He was on his way to the elevator when the second plane hit. The impact was a few floors below him leaving him, and many others above the crash zone, completely helpless. The trading floor he had been standing in moments before was destroyed.
For Ron, 911 was a day that changed his life forever. As the last man to make it out of the South tower Alive Ron has experienced deep personal pain and he still struggles with PTSD. But with the incredible support of his family and community, and his daily focus on mindfulness, gratefulness and by giving back, Ron has not only survived but thrived. He was honored in a special edition of Time magazine for 9/11 Portraits of Resilience, and was asked to do a movie based on the book The Third Man Factor by John Gieger of the National Geographic.
Ron is a married father of four, who resides in Toronto.
- MINDFULLNESS - the key to resiliency.
Ron shares the story of surviving the 911 terrorist attack in New York city. How he struggled to overcome survivors guilt and PTSD by focusing on Mindfulness, what he has learned is the key to resiliency. For Ron, Mindfullness brings you into the moment, the now. It reminds you to feel grateful, give back to your community and focus on what matters most. Mindfullness not only makes you more resilient and able to take on any challenge but it also makes you happier.