Shelle Rose Charvet

Shelle Rose Charvet

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Expert on Influencing & Persuasion

Shelle Rose Charvet is an expert on influencing and persuading, helping organizations worldwide improve their impact, working as a keynote speaker, trainer, consultant, and coach. Her first book, Words That Change Minds, available in over 20 languages, was chosen by Forbes as a best management book for executives and entrepreneurs and has been listed as number one in persuasion by Goodreads.

She is an inductee to the Canadian Speakers Hall of Fame, a Certified Speaking Professional and recognized as Global Speaking Fellow. Shelle speaks English, French, Spanish and German.

Shelle has certified over 800 Trainers from 35 countries and has personally trained thousands around the world in her influencing and persuading methodologies, using the LAB Profile®, Neuro-linguistic Programming and other advanced psychologies.

Shelle’s second book, The Customer is Bothering Me, shows sales and services teams how to handle the problems that make customers explode. Learn how to reduce staff turnover as they learn how to advocate for customers and stop the anger.

Shelle has created a number of advanced techniques to enhance rapport, trust, and credibility. She has taught leader influence to enable people to prevent conflicts, coach leaders, and avoid stalemates in sales and negotiations, and resolve customer issues. She has certified more than 800 Trainers in 35 countries and has personally trained thousands around the world.

Organizations around the world, such as Bayer, Volvo, Siemens, Nokia, Microsoft and the European Commission, Service New Brunswick ask Shelle to help them increase their impact and solve their customer challenges.

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Speaking topics

Words That Change Minds - Influencing & Persuading People

This program is based on the LAB ( Language and Behavior) Profile, a psycho-linguistic tool to help you understand what motivates people and how to reach them. It’s packed techniques to change your communication forever! Also includes practical applications for living and working with real people! This fascinating program includes a rigorous methodology along with an incredibly versatile psychometric tool.


  • establish a deeper level of rapport and communication with anyone.
  • take the pain out of implementing organizational change.
  • shorten the sales cycle and helps guarantee customer satisfaction.
  • design powerful and effective marketing and advertising campaigns.
  • hire professionals who qare motivated to perform.
  • dramatically improve negotiation and litigation results.
  • adapt training and education programs to satisfy diverse needs.
  • increase self-knowledge and self-esteem.
  • simplify personal and career counseling and professional coaching.
  • create high-performance teams by managing people’s strengths (instead of suffering from their weaknesses).

Words That Change Customers' Minds

Your clients and customers don’t want to be told what to do and giving them more information will only go so far. Organizations also need to understand the psychology of their clients – what will help them or prevent them from becoming or staying a customer.

Highlights from Shelle’s highly-appreciated program

  • What’s driving the Great Customer Attitude Shift™ and how to manage it
  • What are the 2 Power Principles that guide every encounter
  • How you can create your own Customer Philosophy for your customers, clients or patients to ensure you attract and treat them the way they want to be treated
  • Decode how your customers, clients and patients actually get motivated think and make decisions
  • Discover if and how your organization discourages your customers, clients and patients
  • Use the Customer Tone Chart© to read and impact your customers’ emotions
  • Learn how to end every transaction to create positive associations and desire to return
  • Design communications based on the hidden Motivation Triggers to attract more customers
  • Discover easy ways to customize your processes to meet each person’s below-conscious needs

Video clips

What is the language of influence?

The Top 3 things to do to keep your customers

Stand up at the Global Speakers Summit

What you say and do matters

The Power Principles

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